Wonderful World
ECO's first PSA was released in 1991 in movie theaters in California. Wonderful World features Willie Nelson singing "What a Wonderful World" with breathtaking footage of nature and an overlay of four printed statistics educating the viewer about progress we, as a society, have made by pledging to reduce, reuse and recycle. The piece trumpeted what would become ECO's trademark messages of encouragement, inspiration and reinforcement reminding the public that you're making a world of difference.
