Lance Gould is the Founder and Chief Executive Officer of Brooklyn Story Lab (BSL), a media-strategy firm that teaches purpose-driven organizations how to be more effective storytellers, particularly around their SDG-related work. He was previously a journalist who held newsroom-leadership positions at The Huffington Post (Executive Editor), The Boston Phoenix (Editor in Chief), The New York Daily News (Deputy Managing Editor), and Spy Magazine (Editor). In 2016, Lance received a Tribeca Disruptive Innovation Award for his editorial work related to the SDGs. In 2017, Lance was named to the Leadership Council for the UN's Media for Social Impact Summit. He is on the Board of World Elephant Day and for four years, has been a volunteer commissioner for the International Union for Conservation of Nature (IUCN)'s Commission on Education and Communications.