Our Climate (OC), a millennial-led organization, mobilizes young leaders to advocate for equitable and science-based climate policy. In partnership with the National Geographic series Years of Living Dangerously, OC is co leading the national Put A Price On It campaign. This movement empowers the next generation of climate leaders and builds political will for a bold and pragmatic solution to climate change: putting a price on carbon.
Putting a price on greenhouse gases is an indispensable step in the effort to achieve climate stability. Currently, the social costs of burning fossil fuels--e.g. increased incidents of asthma and heat stroke, disaster response and repair, widespread loss of home--are not reflected in the prices we pay as consumers, investors, and innovators. By requiring polluters to account for these costs, there is a financial incentive to reduce greenhouse gas pollution in the short-term and transition to the clean energy economy for the long-term.
Over the coming year, Put A Price On It priorities include:
- Energize efforts to secure state-level carbon pricing wins through youth organizing, legislative advocacy, and innovative communications.
- Build public support and awareness for carbon pricing through media, digital engagement, and outreach events.
- Empower and diversify a growing base of young leaders to advocate for strong and equitable science-based climate policy.
The Put A Price On It campaign blends grassroots organizing, leadership development, and high-impact communications to secure carbon pricing wins, while empowering the next generation of climate leaders. Since the campaign launched in mid-2016, the campaign has educated thousands of voters and rallied youth support for this powerful climate policy. The campaign leverages peer-to-peer learning, college and community trainings, and extensive media coverage to grow and elevate the movement for a price on carbon.
Now is the time for the generations most affected by climate change to act. Our Climate will hold polluters accountable with a price on carbon, and fight tirelessly for bold climate solutions that will protect a livable world for this generation and generations to come.