On April 18th, 2018, multi-platinum recording artist Lil Dicky releases “Earth,” a song produced by Benny Blanco and Cashmere Cat, as well as a short film co-directed by Nigel Tierney of Emmy Award-winning content studio RYOT, Federico Heller of 3Dar and Iconic Engine and executive produced by Scooter Braun, SB Projects, Mike Hertz and Zeda Stone of RYOT. Music’s biggest stars join Lil Dicky with their cameos to celebrate Earth Day and bring much needed attention to the climate change crisis.
The list of featured collaborators includes Justin Bieber, Ariana Grande, Halsey, Zac Brown, Brendon Urie, Hailee Steinfeld, Wiz Khalifa, Snoop Dogg, Kevin Hart, Adam Levine, Shawn Mendes, Charlie Puth, Sia, Miley Cyrus, Lil Jon, Rita Ora, Miguel, Katy Perry, Lil Yachty, Ed Sheeran, Meghan Trainor, Joel Embiid, Tory Lanez, John Legend, Psy, Bad Bunny, Kris Wu, Backstreet Boys, and Leonardo DiCaprio. Lil Dicky said:
A portion of profits from the song, music video, and merchandise will be allocated to select nonprofits identified by One Earth as being on the front lines of implementing solutions to climate change. These organizations support those who are helping communities transition to 100% renewable energy, protecting critical ecosystems and wildlife, and supporting regenerative farming practices. They include the Quick Response Fund for Nature, the Shark Conservation Fund, the Solutions Project, the Global Greengrants Fund and the Carbon Cycle Institute. Justin Winters, Co-founder and Executive Director of One Earth, said,
In addition to the song and video, the “Earth” project includes an interactive website “We Love the Earth” which aims to educate the public on the realities of climate change. The website was created by Lil Dicky and RYOT in partnership with One Earth and features behind-the-scenes and making-of content, interactive tutorials, merchandise printed on sustainable materials, and more.